The Art and the Business of Story Writing. E-book. Formato PDF Walter B. Pitkin   -  Forgotten Books, 2017  - 

If this is true, it must be evident that whoever writes fiction aimlessly, never surveying the various advantages of the work nor choosing one advantage as the end to be sought, foredooms himself to much grief. He may win out, in the long run; but his victory will be dearly won. He will probably spend years writing for the public stories which please only himself, and he may wreck his natural style by trying to make it serve an end which it cannot attain. This becomes clear the moment we consider the legitimate purposes of writing fiction.