Christian Fronz eBooks
eBooks di Christian Fronz
Strategic Management in Crisis Communication - A Multinational Approach. E-book. Formato PDF
Christian Fronz
edizioni Diplomica Verlag collana , 2012
A corporate crisis situation is an integral part of a company’s life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential because of their various external environments,...