Lecturer at Strategic and Entrepreneurial Department of SDA Bocconi School of Management. Her main interests, both academic and professional, relate to firms’ strategic management and international competitiveness, with a special focus on symbolic/luxury businesses. She is the author of several books - in Italian and in English - including Challenges for the Italian Boating Industry (Egea, 2010), Clock Builders and Time Tellers, with G. Corbetta (Egea, 2009), and Miti da sfatare nel gioiello (Egea, 2007).