The Elements of Marketing. E-book. Formato PDF Paul Terry Cherington   -  Forgotten Books, 2017  - 

N 0 good single word for describing the processes of distributing merchandise. Sale only one part of the process. The term marketing is Open to objections but is used for want of a better one. Some marketing is simple and direct even under modern conditions. But direct marketing is not the typical form. Some of the chief features of what are termed modern conditions of marketing.

The Advertising Book, 1916. E-book. Formato PDF Paul Terry Cherington   -  Forgotten Books, 2017  - 

One object is to give to such persons as may be interested in advertising (but who are not familiar with its inner workings in its modern forms) a clear idea of what is being done from within to make more effective this part of the present-day selling mechanism. The other, and the more important object, is to help those who are actively engaged in selling operations to acquire a working familiarity with some of the events forming current advertising history. To such persons, the records of these events may have suggestive value in connection with efforts to reduce waste in the processes of distributing merchandise. In the conclusion of Advertising as a Business Force, a simi lar compilation made for the Associated Clubs in 1912-13, I called attention to three lines in which it seemed to me advertising was making distinct progress.