Paul Terry Cherington eBooks
eBooks di Paul Terry Cherington
The Elements of Marketing. E-book. Formato PDF
Paul Terry Cherington
edizioni Forgotten Books collana , 2017
N 0 good single word for describing the processes of distributing merchandise. Sale only one part of the process. The term marketing is Open to objections but is used for want of a better one. Some marketing is simple and direct even under modern conditions. But direct marketing is not the typical form. Some of the...
The Advertising Book, 1916. E-book. Formato PDF
Paul Terry Cherington
edizioni Forgotten Books collana , 2017
One object is to give to such persons as may be interested in advertising (but who are not familiar with its inner workings in its modern forms) a clear idea of what is being done from within to make more effective this part of the present-day selling mechanism. The other, and the more important object, is to help...