Summary: The Art of WooReview and Analysis of Shell and Moussa's Book. E-book. Formato EPUB - 9782511021576
Un ebook di Publishing BusinessNews edito da Business Book Summaries, 2014
- € 4.99
The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".
This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.
Informazioni bibliografiche
- Titolo: Summary: The Art of WooReview and Analysis of Shell and Moussa's Book. E-book. Formato EPUB
- Autore: Publishing BusinessNews
- Editore: Business Book Summaries
- Data di Pubblicazione: 12 Novembre '14
- Formato: EPUB
- Protezione: Filigrana digitale
- ISBN-13: 9782511021576