Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim | Conversation Starters. E-book. Formato EPUB - 9788834151211

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim | Conversation Starters

Building on the principles explored in the international bestseller Blue Ocean Strategy, this second book written by INSEAD professors W. Chan Kim and Renee Mauborgne gives detailed instructions on how to identify and tap new markets and opportunities. Blue Ocean Shift studies and compares experiences of companies which have implemented the Blue Ocean principles. It provides five important points for business people and executives to implement, and a course-of-action that is empowering for readers in the business world.
The Blue Ocean Shift is in the bestseller list of The New York Times and USA Today, and is a #1 Wall Street Journal bestseller.  

A Brief Look Inside:

EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPER
than the surface of its pages. The characters and their world come alive,
and the characters and its world still live on.
Conversation Starters is peppered with questions designed to
bring us beneath the surface of the page
and invite us into the world that lives on.
These questions can be used to..

Create Hours of Conversation:
• Foster a deeper understanding of the book
• Promote an atmosphere of discussion for groups
• Assist in the study of the book, either individually or corporately
• Explore unseen realms of the book as never seen before