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Event Marketing. E-book. Formato EPUB - 9788899902445

Un ebook di  Rinallo Diego  edito da Egea, 2019

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What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs of companies that want to use events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication, and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those looking for a job in the world of marketing events.

Informazioni bibliografiche

Dello stesso autore: Diego Rinallo
Event Marketing. E-book. Formato EPUB ebook di Diego Rinallo
Event Marketing. E-book. Formato EPUB
Diego Rinallo 
edizioni Egea
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€ 16.99