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Marketing channel trends. E-book. Formato PDF - 9788823812451

Marketing channel trends. E-book. Formato PDF - 9788823812451

Un ebook di Fornari Edoardo edito da EGEA, 2013

€ 9.99

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Marketing channel trends. E-book. Formato PDF ebook di Edoardo Fornari

The enormous changes under way in economic systems mean that traditional paradigms of analysis need to be reviewed. In particular, increasing maturity of consumption patterns, emergence of new purchasing models and repositioning of corporate groups are creating a more balanced division of functions within the channel value chain between manufacturing and distribution. Starting from these assumptions the aim of this study is to focus on major development trends in channel marketing, highlighting possible impacts on the competitive equilibrium between the various players involved.