Who Might Benefit From Reading. E-book. Formato EPUB - 9791222447223

We received a call from Ken four years ago. Bob had only met him the day before at one of his marketing events. Ken is heavily in debt and in desperate need of assistance. Ken had launched his retail store in a huge and lovely location two years prior, showing a wide choice of high-quality items and a competent team. Ken had to deal with a "dream" during his first year in business: "If you establish a store, consumers would come." Ken did indeed open the business and wait for the customer, but he never arrived.
So, in the second year, Ken purchased advertising on the spur of the moment and ended up paying more than $40,000. Unfortunately, the majority of them are ineffective. Of course, Ken's advertising effort resulted in some sales, but not enough to cover all of his expenses.
That's it! Over the phone, I could sense his pain, and I'm sure you can feel it from the bottom of your heart. You know, I've made the same mistakes Ken has, and I've experienced "fantasies"! Also, I've had the anxiety of having too many expenses to pay and insufficient sales to cover them. That is why, over the past two decades, I have concentrated my studies on the art of marketing. Marketing is the locomotive; it draws in gigantic sales engines to varied degrees, aids in the development of a large client base, and allows you to deposit money into your bank account instantaneously. The ideal marketing strategy will provide you tranquility, which is precisely what Ken desires, and I am confident that I can provide it for him. A few days later, I spent an hour and a half with Ken, showing him three very different methods of doing business: starting a company, investing money, and embracing the art of marketing.
Ken started an advertising campaign over the following three weeks, bringing in $21,788 the first week, $46,923 the second, and $31,265 the third. The campaign lasted three months and netted $101,259 in sales at a cost of less than $5,000. "These outcomes are far-fetched," you could say at this point. They are, nevertheless, achievable if you know what to do. This is also why we chose to publish this book. The world is changing at dizzying pace, and many small merchants are finding it difficult to stay up. Billion In comparison to other firms, small-scale retail has the greatest failure rate.