Who Is The Perfect CustomerWho Is The Perfect Customer. E-book. Formato EPUB - 9791222479378

All companies have a reason to exist. Good mission plans describe why your product, service, department, project, program or job exists. Great mission plans are short and memorable. They connect together in just a few words (8 words is ideal), they talk about the company's focus and what it offers customers. They always answer the question: “Why would customers buy this product or service?”
Mission plans always answer the question: “Who will we serve and what will we do for them?”
Having a good mission statement is indispensable in a company's branding strategy when attracting customers to buy its products, but business purpose statements can also have a guiding and influencing effect. affects all important business and management decisions.
For financial services professionals, they absolutely need a Mission Plan that talks about their ideal customers and them. If you plan to serve first-generation immigrant families, your mission statement should be about them. If your ideal client is a high-net-worth executive in his early fifties, you'll have to have a mission plan to attract him or her. Working with professional women in their 30s? Young couple just starting their career?