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Intellectual Property for Managers. E-book. Formato EPUB - 9788861052161

Intellectual Property for Managers. E-book. Formato EPUB - 9788861052161

Un ebook di Granieri Massimiliano edito da Luiss University Press, 2015

€ 14.99

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Intellectual Property for Managers. E-book. Formato EPUB ebook di Massimiliano Granieri

The knowledge society demands a more active involvement of managers, scientists and policymakers in the field of intellectual property. While within the province of law and legal studies, intellectual property can no longer be the exclusive domain of a single profession. Its transformation into a koinè is a precondition for new generations of students manage intellectual assets as the ultimate resource of institutions in the knowledge-based society. This book aims at making intellectual property rights understandable to students, managers, scientists and to provide them with a technical and documented view about one of the last durable means to retain competitive advantage on the market for firms that invest in innovation.