Marketing Communication Mix eBooks
eBooks con argomento Marketing Communication Mix
Event Marketing. E-book. Formato EPUB
Diego Rinallo
edizioni Egea collana , 2019
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to...