Martin Konig eBooks
eBooks di Martin Konig di Formato Pdf
An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful. E-book. Formato PDF
Martin König
edizioni Diplomica Verlag collana , 2012
As a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordingly, consumers have to deal with a rising number of product offers. When trying to filter only relevant information which are interesting for themselves, consumers have to decrypt at the same...