Sven Wilde eBooks
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Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign. E-book. Formato PDF
Sven Wilde
edizioni Diplomica Verlag collana , 2014
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns...