Umanesimo industriale - 9788804717355

Umanesimo industriale: L'antologia, a cura della Fondazione Pirelli, documenta l'esperienza di «Pirelli. Rivista d'informazione e di tecnica», pubblicata fra il 1948 e il 1972. La collezione completa della rivista è conservata presso l'Archivio Storico del Gruppo ed è costituita da 131 numeri originali del magazine e da un fondo fotografico di circa 6000 immagini: 3500 le fotografie a corredo degli articoli originali e quasi 2500 le inedite, in parte selezionate per questo volume.
The anthology, curated by the Pirelli Foundation, documents the experience of «Pirelli. Journal of Information and Technology ', published between 1948 and 1972. The complete collection of the magazine is kept in the historical archive of the group and consists of 131 original numbers of the magazine and a photographic background of about 6000 images: 3500 The photographs accompanying the original articles and almost 2500 unpublished, in Selected part for this volume. The aim of the editorial project is to highlight the "polytechnic" character of the magazine, which was created with the stated purpose of welding the technical-scientific culture and the humanistic culture, by commissioning articles and inquiries to the signatures The most authoritative international of the time. Among others Dino Buzzati, Camilla Cederna, Gillo Dorfles, Umberto Eco, Carlo Emilio Gadda, Eugenio Montale, Umberto Saba, Leonardo Sciascia, Salvatore Quasimodo, Giuseppe Ungaretti and Umberto Veronesi... After the preface by Marco Tronchetti Provera and the essays by Antonio Calabrò, Gian Arturo Ferrari and Philippe Daverio the anthological section is opened, in which the articles, reproposed partly in full and partly in reasoned excerpts, are divided into Thematic sections that give account of the transversality of in-depth topics during the history of the magazine. To open the anthological selection, "Pirelli, let's talk About Us", with articles on the company and its products. Follow the themes of travel, sport, mass mobility, customs and consumption, politics and economics, science and