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- A narrative perspective on controlling new product development
A narrative perspective on controlling new product development - 9791221811636
di Antonio Leotta Mariastella Messina edito da Aracne (Genzano di Roma), 2024
Informazioni bibliografiche del Libro
- Titolo del Libro: A narrative perspective on controlling new product development
- Autori : Antonio Leotta Mariastella Messina
- Editore: Aracne (Genzano di Roma)
- Data di Pubblicazione: 2024
- Pagine: 176
- Dimensioni mm: 240 x 0 x 0
- ISBN-13: 9791221811636
A narrative perspective on controlling new product development: Management control in new product development can be viewed as a set of narratives. Narrating and calculating have been conceptualized as two alternative ways of reasoning, learning, and persuading. Combining the narrative perspective with the pragmatic constructivism, this book proposes that controlling new product development requires an integration between narrating and calculating. The empirical research reported in the volume has demonstrated that management control in new product development is a functioning practice if its narrative is inclusive of the intentions of all the actors involved in the project.
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